Allen Olivo - Yahoo Global Brand Manager on Consumer/web 2.0

Viewed 589 times. Posted by cadimus174 on October 11, 2007.

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Allen Olivo, VP Gloabal Brand marketing at Yahoo spoke today (10/10/07) at the Innotech Confrence in Austin(http://www.innotechconference.com/austin/). He was previously at Apple, seem to make sense as he wore the Steve Jobs black on black attire. You can the bay area guys in Austin, who would ever wear black on black in Texas, it is to hot. Allen discussed the Consumer 2.0 who has, infinite choices on demand all the time. The consumer 2.0 is 1 click away from never coming back. That is a pretty strong reality of consumer today. They have lot's of choices and it has never been easier to find an alternative (ie Your Competitor). If you don't do it right, someone else will.

Allen's 4 pillars of Web 2.0
* Search - People need to be able to find what they are looking for easily
* Content - There needs to be content of value/relevance to them
* Community - The tools to share easily need to be provided
* Personalization - People want to be able to make it unique to them

Allen makes some great points.

Some other interesting factoid is that there is an average of 50 minutes a day spent at work managing fantasy football teams. Maybe that is why I am losing in my league. I am putting in about 40 minutes a week.
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Tags: Allen Olivo Brand Yahoo Consumer Web_2.0
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